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PACCIONE PHOTOGRAPHY

When I first met Onofrio Paccione, some thirty years ago, I was astonished by his appearance.  I had expected a large, commanding presence, an authoritative man in his late fifties, even a shaggy and greying sage.  Instead I was greeted by a man in his thirties, compactly built and meticulously dressed.

How could so young a man have accomplished so much?  Patch was a famous designer, advertising art director, photographer and partner in a successful advertising agency, Leber Katz, Paccione.  He had won hundreds of awards.  He had been named Art Director of the Year by the National Society of Art Directors in the United States, then he was inducted into the Art Directors Hall-of-Fame.  He was a major force in the creative revolution of the 60's, when advertising was being reinvented as a popular art form.

That first meeting lasted less than an hour, but it was long enough for me to see and understand how Patch had done it.  His energy was tangible, creating a constant flow of ideas. And it was contagious; I felt myself to be smarter, quicker, more inventive, more insightful than ever before.

In the years since, I have worked closely with him.  I have watched his interest in photography grow and finally eclipse his interest in advertising and design.  And, to my constant surprise and delight, I have seen that amazing energy of his grow, and come from deeper sources, and flow in broader paths.  You'll experience it in the photos in this collection.  I won't write about them.  They can take care of themselves.

David J. Herzbrun,  Executive V.P. Creative Director,  Saatchi & Saatchi Advertising

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